Sometimes you don’t really want to sell anything specific, and you don’t want to teach anybody anything, and you’re not looking to court new customers or investors. Sometimes you might just want to yell as loud as you can, “LOOK AT MEEEEE!!!!” That’s what City Apparel wanted to do, because they were launching a new website and wanted to make a big splash in their industry. It worked – they nabbed over 20,000 views in only two weeks, and their new website got a great launch.
A lot of people have the hope that their video will go “viral”. You can’t plan for that. The world will dictate that for you. All you can do is be true to yourself and your company, take a risk or two and hope your message catches on. We’ll do our best to help.